D I L T

Object: TENUIS Custom Computer Build – Gtek Computer Design

This is a message to the major technology companies to rethink their current aesthetic and product placement in the consumer sector. Currently we are seeing a huge push towards smart devices and integrated media systems with strong emphasis on user interface and connectivity. I believe technology companies are so caught up in presenting their technology advancements that they have over looked other aspects of consumer demands.

During the recession whilst people were tightening their belts and creating decline in the general retail sector they were simultaneously spending more in the unexpected area of luxury consumer goods.  I think this is because consumers are looking for longer and better experience form their purchases from food to clothing to electronics they are opting for less but expect better quality, longevity and more boutique. I understand these are pretty big claims but the evidence is there.

I know this might seem unrelated but in New Zealand there has been a dramatic increase in demand for craft beer in a market that as a whole is actually in decline. Instead of people consuming six mainstream lager style beers they are opting for batch brewed complex ales in lager bottles that can be shared and appreciated with friends over an entire evening. This way you don’t need to buy as many as you’re satisfied with one and proud to describe the uniqueness of your choice to your friends as if this is the only bottle available. 

Gtek’s custom computer build is an example of how the major technology companies are missing the point when it comes to their product design and development. Here is a well crafted boutique piece of technical equipment that the owner can be proud of displaying and using without getting bogged down in “leading technology, breathtaking experience” (Sony) instead it’s a pure, highly crafted experience.

I look forward to observing how technology companies go about incorporating custom and less techy aesthetics into their products. Imagine what a PS3 might look like when longevity and aesthetic are considered together to create a device that looks high quality and the future in its category. 

(Source: gtek-computerdesign.com)

Object: Oplab – Teenage Engineering

Whilst studying industrial design I became very interested in bottom up and DIY design and what effect it will have on myself and my profession. To put it simply, if consumers can make their own products then what will we do?

Scandinavian design studio Teenage Engineering known for their impressive Op-1 Portable Synthesiser have also just released Oplab. A design that re-defines the product designers’ role in this new consumer led environment. 

The Oplab Musical Experimental Board is a sensor interface that allows users to connect and control a variety of sensors and devices from a single unit. Teenage Engineering’s sleek minimalistic aesthetic has been used effectively to transform the complex and messy electronics into a professional musical kitset. 

This system gives musicians and Joe Blogs complete creative freedom without having to get involved with techy electronics when all they want to do is create their own musical shoe video clip.

I’m very excited to finally see a well-established design studio acknowledging the DIY design movement and giving them some sweet tools to DIY like a pro.

I wonder who will act next?

Object: First Light – Anna Blattert, Daniel Gafner of POSTFOSSIL

This innovative design is something that should have been made a long time ago. However, we (designers) seemed to forget that the power socket isn’t the only way of producing light indoors. 

The designers of first light have tackled this problem with some old-fashioned technology and manpower. The beautifully engineered solution takes centre stage showing off its skill and intricate design accordingly. Meticulous attention to material selection and finishing are eminent creating a stunning and sophisticated light piece. 

(Source: psfk.com)

Object: Modern Record Console - Symbol Audio

A beautifully crafted piece of audio equipment with minimalist design characteristics. 

“The Modern Record Console pays homage to “all in one” console hifi’s of the 1950’s, an idea who’s time, we believe, has come around again.” 

I believe we are seeing the beginning of a period of ‘appreciation’ of the high quality and well crafted products of the 50s and 60s. We are at a time when technology is presenting us with objects that are unimaginably compact and hi-tech. However, before we dive into this new era of products pushing the boundaries of reality and nature we are saluting the icons of old.

(Source: symbolaudio.com)